Event-based surveys
Event-based surveys are conducted in follow-up to a recent customer experience. When your customers have multiple events in a short time period, it is important to avoid interviewing the same individual too frequently. Interviewing a representative sample of your recent customers on an ongoing basis is the solution. Business areas for which this approach is ideal are:
- Customer Service
- Technical Support
- On-site Service
- Parts Ordering
- Repair or Exchange
- Product installation
- User Group Meeting or Trade Show
- Training